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The year 2020 was quite a special year with the health crisis, but all the more so for the world of fashion, and especially thrift stores. Meeting with United Vintage, an online thrift store that you will love to follow after reading this article.
The history of United Vintage
United Vintage is an Annecy thrift store born from a collaboration between 3 long-time friends. The aim is to find unique and second-hand pieces in order to make them accessible to a wider audience. Nowadays, thrift stores still carry labels, and a significant number of people do not yet dare to venture there. The idea of the group of friends was to change and develop mentalities.
It all started the day after an evening, this entrepreneurial idea quickly materialized with the desire to embark on a new atypical adventure filled with challenges. Together, they decided to create their own business in order to lead freedom, independence and creativity.
“Julien: I moved to London a few years ago and noticed that there was a real craze for vintage fashion in England, especially for brands such as Nike, Adidas, Ralph Lauren. 'in France vintage fashion was starting to develop and I said to myself that something could be done with it "
“My friends and I have always liked to dress as original as possible by hunting for pieces in thrift stores, but it is true that in Annecy or even in the Lyon region, it is not very developed and the thrift stores already in place. do not have a super wide choice of quality parts. Especially since the majority of thrift stores in France do not sell exclusively branded clothes and have only a fairly limited catalog concerning this kind of item ”
Despite a weak professional network, but thanks to this great motivation, the team embarked on this brand new adventure. United Vintage is an online thrift store offering second-hand branded clothes. It shows that motivation and perseverance always pays off, despite the doubts we may have at our beginnings.
Make the vintage clothing offer more visible in France. United Vintage is proud to be able to present a varied catalog, referencing dozens of major brands, such as Nike, Ralph Lauren, The North Face, Tommy Hilfiger, Adidas, Burberry, Fila, and many more…
It was essential for the United Vintage team to give a breath of fresh air to the e-shop and to improve their product offer qualitatively, by offering more choices to their customers who are constantly growing. . Vintage, a way to stand out in fashion. Today, the lack of originality within the fashion world weighs terribly. Their product selections are made very painstakingly one by one.
Three ambitions guide their work:
1. Select original but unique products from major brands, guaranteeing guaranteed and certified quality, at always affordable prices.
2. To satisfy you, the website is updated on a daily basis, coupled with communication on Instagram so that loyal followers are the first to be informed of the launch of exceptional pieces.
3. Beyond its eco-responsible aspect, buying second-hand clothes allows you to personalize your look. Buying vintage means loving wearing a piece that bears a trace of the past and has a unique history.
Without forgetting, that to be "ragged" is to have a certain taste for the history of fashion. Finding rare gems is also realizing the bewildering number of different cuts, materials and styles that exist.
“Benoit: We think vintage is going to be more and more popular in the next few years. Fashion is changing and we are sure that in a few years the big brands will really integrate vintage as the norm and the future ”
Instagram, the springboard for the success and visibility of a vintage e-shop
Lvintage e-shop now has more than 22 subscribers on Instagram, a growing account at the heart of the vintage community. Beyond a simple visual platform, Instagram is a real springboard and a key element to the success of an online thrift store these days.
Lately, we can notice an impressive boom in Instagram accounts dedicated to vintage fashion. But many of them show you, finding vintage clothes is within everyone's reach but finding beautiful unique pieces is another job that cannot be done by everyone.
Today, vintage is an essential trend in the fashion world, but it is also an increasingly important eco-responsible commitment. Fashion is turning more and more towards vintage and second hand.
The clientele is mainly made up of young people but any type of age can be found there. The e-shop mixes people with sharp tastes to customers who are looking for specific things, through the most curious who come across the website by the greatest of luck.
At the very beginning, the team only sold on a few sales platforms to make additional income, but with the demand that kept increasing it was no longer manageable. They then had the idea of creating a website to make it easier to access new parts.
Today, sales are no longer only in France but also in Spain, Italy, Germany… where vintage is much less developed than in France but the appeal is just as great.
United Vintage's future projects
Thanks to the perseverance evoked in this article, United Vintage even carried out a few pop-up store events in different places (when the Covid was not yet present among us). The experience acquired over time is now gradually allowing United Vintage to establish itself as one of the essential pioneers of vintage in France.
A wider choice of vintage clothes and brands will be put online soon, to meet even more demand and always please fans of vintage.
Do not hesitate to follow them on Instagram: @ united.vintage